ROLE: EDITOR, PHOTO ART DIRECTOR, PRODUCER
Launched in 2024 our team at JKR completed a full rebrand on the iconic brand, Manischewitz.
Designed by the creative agency Jones Knowles Ritchie (JKR), Manischewitz is debuting its rebrand just in time for Passover, when it’s been known to sell enough matzo annually to span the width of the U.S. It’s the first time in more than two decades that Manischewitz has adopted a fresh visual identity, which features a bold orange logo, custom typography, and bright packaging together with a cast of illustrated characters and an updated social media presence.