ROLE: EDITOR, PRODUCER, ART DIRECTION
Our team at JKR was tasked with creating several promotional projects to bring excitement to Budweiser’s partnership with the World Cup. This included new bottles/can designs, photo identities, merchandise promotions, AR experiences with Lionel Messi, as well as film and motion pieces.
Fans could hover over their can’s image of Lionel Messi and different highlights narrated by the man himself would play.